Video is one of the most powerful and evocative tools we have to convey our brand voice. By tailoring video content to the three personality types, we're able to use simple decisions like editing, lighting, music and more to tell a complete and cohesive story, or to highlight specific messages, moods and ideas.
Video Personality Types
Influential Idealist
Influential Idealist videos aim to capture a dreamy and thought-provoking aesthetic, alluding to the beauty of ideas grounded in real experience.
Camera shots incorporate slow motion and long, sweeping push-ins using a gimbal. Lighting style is soft and utilizes as much natural light as possible. Post-production editing is slow motion with L-cuts and cross fades. Audio from preceding scenes lingers into the next. This color grade accentuates soft, true colors. To elicit emotions of confidence and inspiration, the storytelling strategy specifically focuses on the story of the subject. Hopeful, ambient and ethereal music helps to bring about a feeling of encouragement.
Influential Idealist Checklist
- Subject-driven story
- Slow motion
- Sweeping movement
- Natural light
- Hopeful, ambient, ethereal soundtrack
- Soft textures
- L-Cuts and cross-fades
- Color grade accentuates soft, true colors
Determined Engager
Determined Engager videos show DU community members at work, filled with purpose and willingness to consistently put in the effort that leads to meaningful change.
Scenes can be captured with a handheld camera and move rapidly, possibly using whips, while shots are tightly framed. Lighting should be dramatic, making use of intense sun and shadows. When editing, make use of quick cuts and darker colors, including crushed blacks and lower saturation. These stories highlight the unbreakable focus of the subjects, who can be underscored by
sound design and driving, confident music with edgy beats.
Determined Engager Checklist
- Outcome and subject-driven story
- Fast motion
- Dramatic light and shadows
- Whips
- Quick cuts
- Low color saturation
- Confident, edgy music
- Sound design
Innovative Visionary
Innovative Visionary videos highlight the important, creative work being done at DU by individuals who dare to imagine a better tomorrow.
Wide shots, captured with a mix of handheld and gimbal cameras, demonstrate the symmetry of environment and showcase unique angles found in technical situations. Transitions have strong motion. Bright lighting accompanies saturated colors and cool whites in editing. Whimsical music with staccato beats and a technological feel makes the audience think about the ingenuity and vision being utilized to reinvent tomorrow’s possibilities.
Innovative Visionary Checklist
- Focused on the work, envisioned outcomes and creativity of the individuals and partnerships
- Wide shots
- Symmetrical environments
- Unique angles
- Transitions with motion
- Bright lighting
- Saturated colors
- Whimsical, staccato music
